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Diama by Swarovski combines the beauty of nature with exquisite craftsmanship and expert scientific knowledge in a collection of extraordinary, elegant designs. The chemical composition and physical properties of the laboratory-made diamonds are identical to their mined counterparts. The only thing that changes is their derivation. Diamonds from Diama are of astonishing quality, environmentally friendly and sustainable.

For the new brand launch, silent studio conceived and realised the branding, the imagery with product photography and key visuals, the packaging design and the store concept. The powerful, seemingly magic-like pictures set in Iceland’s unique volcano and glazier landscape reflect the environmentally friendly aspect of the artificially produced diamonds. It also sets a clear contrast to the African continent, which is usually associated with the mining of “real” diamonds. In combination with the model shooting and the cold, technical product photography, the result is a dazzling visual look.

 

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Creative Direction: Nino Izzi & Patrizio Di Renzo
Art Direction: Nino Izzi
Photography: Patrizio Di Renzo
Film: Patrizio Di Renzo & Nino Izzi

Longlash
Art Direction Branding Packaging

Heller Druck
Art Direction

Nici Jost
Creative Direction Art Direction

Cut & Lounge
Art Direction Branding

Balenciaga / Coty
Graphic Design

Bottega Veneta / Coty
Graphic Design

Swarovski
Creative Direction Art Direction Branding

André Marc Richard
Art Direction Branding

The Fotostudio
Art Direction Branding Web Development

Guerlain Paris
Graphic Design

Hidden
Art Direction Branding

Jet Set
Art Direction

Iman
Art Direction Branding

Heller Druck
Art Direction

Wasserwerke Zug
Art Direction Text

Heller Druck
Art Direction Packaging

Resgia Veglia
Art Direction

En Vogue
Art Direction

Heller Druck
Art Direction Branding Web Development

Pilomotor
Creative Direction Art Direction Film

HitMill
Art Direction

Pilomotor
Creative Direction Art Direction

concept 4 estates, Art Direction, Web Development,

concept 4 estates
Coming soon

Thorsten Polomski, Art Direction, Branding,

Thorsten Polomski
Coming soon

Ka waii, Art Direction, Branding, Naming,

Ka waii
Coming soon

Wasserwerke Zug
Creative Direction Art Direction

Cover Switzerland, Art Direction, Packaging,

Cover Switzerland
Coming soon

Lohri
Creative Direction Art Direction Web Development

Pilomotor
Creative Direction Art Direction

The Barber's Riemen
Art Direction Branding Web Development

Tanner Odermatt Architekten
Art Direction Branding Web Development

Königliches Cham
Creative Direction Art Direction

SeiSensi
Creative Direction Branding Naming Web Development

Hanami-dō
Creative Direction Art Direction Branding Web Development

Physio Lorze
Creative Direction Art Direction Branding Web Development

Bottega del Gusto
Art Direction Branding

Place Premium Real Estate
Creative Direction Art Direction Branding Web Development

Leaf and Lace
Creative Direction Art Direction Branding Web Development

Porsche Zentrum Zug
Creative Direction Art Direction

Schwindt Management
Creative Direction Art Direction Branding Web Development