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Jet Set ist die Luxus-Sportbekleidungsmarke für mutige Macher. 1969 in St. Moritz gegründet spricht Jet Set heute selbstbewusste Konsumenten an, die Wert auf einen unerschrockenen Ausdruck legen. Jet Set ist ein Geisteszustand – befreit, entschuldigungslos, abenteuerlustig, global, in Bewegung und Herr der eigenen Domäne zu sein.

Für die Winterkollektion 18/19 wurde das Lookbook kreiert. Angefangen beim Model­scouting über das Shooting durch den international renommierten Fotografen Patrizio Di Renzo bis hin zur Konzeption und Gestaltung des Lookbooks. Technisch anmutende weisse PE-Folie zieht sich als Hintergrund durchs ganze Shooting. Dem gegenüber steht eine klare, kontrastreiche Typografie.

 

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Creative Direction: Patrizio Di Renzo & Nino Izzi
Art Direction: Nino Izzi
Photography: Patrizio Di Renzo

Longlash
Art Direction Branding Packaging

Heller Druck
Art Direction

Nici Jost
Creative Direction Art Direction

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Balenciaga / Coty
Graphic Design

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The Fotostudio
Art Direction Branding Web Development

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Iman
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HitMill
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concept 4 estates, Art Direction, Web Development,

concept 4 estates
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