melectronics betrieb in einer coronabedingt geschlossenen Filiale einen Corner für die Videoberatung durch Apple-Profis. Um auf diesen temporären Service aufmerksam zu machen, wurden auf der Website von melectronics diverse Banner aufgeschaltet. 

Die Online-Kampagne, von den Berater-Widgets über Text bis hin zu den Bannern in diversen Formaten, wurde komplett durch silent studio konzipiert und realisiert. Um das Apple-Markenerlebnis spürbar zu machen, wurden alle Werbemittel bewusst im Corporate Design von Apple gestaltet. Die Headlines greifen ebenfalls den Kommunikationsstil von Apple auf: kurz, prägnant und begeisternd. 

 

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Creative Direction: Nino Izzi
Art Direction: Samira Haas
Photography: Apple Schweiz
Text: Ueli Haller & Nino Izzi 

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