Diama by Swarovski combines the beauty of nature with exquisite craftsmanship and expert scientific knowledge in a collection of extraordinary, elegant designs. The chemical composition and physical properties of the laboratory-made diamonds are identical to their mined counterparts. The only thing that changes is their derivation. Diamonds from Diama are of astonishing quality, environmentally friendly and sustainable.
For the new brand launch, silent studio conceived and realised the branding, the imagery with product photography and key visuals, the packaging design and the store concept. The powerful, seemingly magic-like pictures set in Iceland’s unique volcano and glazier landscape reflect the environmentally friendly aspect of the artificially produced diamonds. It also sets a clear contrast to the African continent, which is usually associated with the mining of “real” diamonds. In combination with the model shooting and the cold, technical product photography, the result is a dazzling visual look.
Creative Direction: Nino Izzi & Patrizio Di Renzo
Art Direction: Nino Izzi
Photography: Patrizio Di Renzo
Film: Patrizio Di Renzo & Nino Izzi