Hanami-dō provides Zen seminars with the goal of enabling the participants to lead a mindful life in the here and now and to integrate mindfulness and thankfulness in their daily lives. Hanami-dō teaches Zen as an instrument of self-guidance and self-discovery, as a path to drawing power from peace, to sharpen the eye for what is essential and to encounter daily challenges with calmness.
Recognising what is essential with a spiritual clarity was the inspiration and simultaneously the main thread in our approach to the market development. In this spirit, the harmonious logo, various print medias and the website were created. Japanese calligraphy in combination with powerful imagery round off the look and impart a feeling to the viewer of having arrived in the here and now.
Creative Direction: Nino Izzi
Art Direction: Vera Grönegress, Simon Leibundgut
Web Development: Roland Häusler