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For the hair artist from Zug, silent studio created the branding, various print medias, as well as the salon-sign labelling. The word mark – set in the striking Engravers font designed by the American engineer Morris Fuller Benton in 1902 – has echoes of Wild West romanticism and the pioneering American spirit. As a powerful graphic element it is set as a contradistinction to the cool black-and-white photography. Thin black lines and an uncluttered typography are further components of the refined, clear-cut overall look.