Charles Baudelaire: “There are every man, always, two simultaneous allegiances, one to God, the other to Satan. Invocation of God, or Spirituality, is a desire to climb higher; that of Satan, or animality, is delight in descent.” Schito People are: dynamic, distinctive, driven and dashing. Beyond theory. And far beyond mainstream.
In cooperation with the fashion photographer Patrizio Di Renzo, silent studio was commissioned with the creative direction for the Spring/Summer 2019 collection. The photo shooting and the film recordings were undertaken in an exclusive showroom in front of original Basquiat works and graffiti art. The blue-red acrylic-glass slipcase of the lookbook incorporates the blue-red flashlight that dominates the film. The typography on the inner side is minimalist, reductive, uncompromising.