«Instinctive Desire» is the first comprehensive publication about the Zurich concept and multimedia artist Nici Jost. Her works are completely dedicated to the colour pink, its characteristic properties, its history and its significance in psychology, art, literature and politics. The colour pink constitutes Jost’s socio-political lens, in that of all colours in the spectrum it uniquely polarises.
On behalf of Edition Fink the design concept for the publication was realised in close cooperation with the artist. The partial embellishment on the title page, the use of different sorts of paper and the open book spine with visible pink thread stitching give the artistic work a uniquely distinctive physiognomy.
Concept: Nici Jost & Georg Rutishauser
Creative Direction: Nino Izzi & Nici Jost
Art Direction: Vera Grönegress
Photography: Nici Jost