Jet Set is the luxury sportswear label for daring go-getters. Founded in St. Moritz in 1969, today Jet Set appeals to self-confident consumers who value an unabashed look. Jet Set is a state of mind – free, unapologetic, adventurous, global, on the move and sovereign over ones own domain.
The lookbook was created for the Winter Collection 17/18 – beginning with the model scouting, including the shooting by the acclaimed photographer Patrizio Di Renzo, and finishing with the conceptualisation and design of the lookbook. The thermal foil, which was part of the shooting, is restaged throughout the entire presentation.
Creative Direction: Patrizio Di Renzo & Nino Izzi
Art Direction: Nino Izzi
Photography: Patrizio Di Renzo
Film: Patrizio Di Renzo