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Jet Set is the luxury sportswear label for daring go-getters. Founded in St. Moritz in 1969, today Jet Set appeals to self-confident consumers who value an unabashed look. Jet Set is a state of mind – free, unapologetic, adventurous, global, on the move and sovereign over ones own domain.

The lookbook was created for the Winter Collection 17/18 – beginning with the model scouting, including the shooting by the acclaimed photographer Patrizio Di Renzo, and finishing with the conceptualisation and design of the lookbook. The thermal foil, which was part of the shooting, is restaged throughout the entire presentation.

 

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Creative Direction: Patrizio Di Renzo & Nino Izzi
Art Direction: Nino Izzi
Photography: Patrizio Di Renzo
Film: Patrizio Di Renzo

Longlash
Art Direction Branding Packaging

Heller Druck
Art Direction

Nici Jost
Art Direction Creative Direction

Cut & Lounge
Art Direction Branding

Balenciaga / Coty
Graphic Design

Bottega Veneta / Coty
Graphic Design

Swarovski
Creative Direction Art Direction Branding

André Marc Richard
Art Direction Branding

The Fotostudio
Art Direction Branding Web Development

Guerlain Paris
Graphic Design

Hidden
Art Direction Branding

Jet Set
Art Direction

Iman
Art Direction Branding

Heller Druck
Art Direction

Wasserwerke Zug
Art Direction Text

Heller Druck
Art Direction Packaging

Resgia Veglia
Art Direction

En Vogue
Art Direction

Heller Druck
Art Direction Branding Web Development

Pilomotor
Creative Direction Art Direction Film

HitMill
Art Direction

Pilomotor
Creative Direction Art Direction

concept 4 estates, Art Direction, Web Development,

concept 4 estates
Coming soon

Thorsten Polomski, Art Direction, Branding,

Thorsten Polomski
Coming soon

Ka waii, Art Direction, Branding, Naming,

Ka waii
Coming soon

Wasserwerke Zug
Creative Direction Art Direction

Cover Switzerland, Art Direction, Packaging,

Cover Switzerland
Coming soon

Lohri
Creative Direction Art Direction Web Development

Pilomotor
Creative Direction Art Direction

Stelar Legacy
Coming soon

The Barber's Riemen
Art Direction Branding Web Development

Tanner Odermatt Architekten
Art Direction Branding Web Development

Königliches Cham
Creative Direction Art Direction

SeiSensi
Creative Direction Branding Naming Web Development

Hanami-dō
Creative Direction Art Direction Branding Web Development

Physio Lorze
Creative Direction Art Direction Branding Web Development

Bottega del Gusto
Art Direction Branding

Place Premium Real Estate
Creative Direction Art Direction Branding Web Development

Leaf and Lace
Creative Direction Art Direction Branding Web Development

Apple / Melectronics
Art Direction Text

Porsche Zentrum Zug
Creative Direction Art Direction

Schwindt Management
Creative Direction Art Direction Branding Web Development

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