Superlative hair styling and a specialist team skilled to make the most of its customers. Hidden Hair Art goes the last mile to find the ideal personal hairstyle that highlights the personality and individual beauty of their customers and optimally accentuates it. Beauty is indeed more than simply the result; it is also the whole approach to it. And this philosophy is tangible in everything that Hidden Hair Art does.
For the hair artist from Zug, silent studio created the branding, various print medias, as well as the salon-sign labelling. The word mark – set in the striking Engravers font designed by the American engineer Morris Fuller Benton in 1902 – has echoes of Wild West romanticism and the pioneering American spirit. As a powerful graphic element it is set as a contradistinction to the cool black-and-white photography. Thin black lines and an uncluttered typography are further components of the refined, clear-cut overall look.
Art Direction: Nino Izzi
Photography: Mr. Smith
concept 4 estates