Jet Set is the luxury sportswear label for daring go-getters. Founded in St. Moritz in 1969, today Jet Set appeals to self-confident consumers who value an unabashed look. Jet Set is a state of mind – free, unapologetic, adventurous, global, on the move and sovereign over ones own domain.
The lookbook was created for the Winter Collection 18/19 – beginning with the model scouting, including the shooting by the acclaimed photographer Patrizio Di Renzo, and finishing with the conceptualisation and design of the lookbook. With its technical resonance, white PE foil is staged as the background throughout the entire shooting, juxtaposed with the clear, richly contrasting typography.
Creative Direction: Patrizio Di Renzo & Nino Izzi
Art Direction: Nino Izzi
Photography: Patrizio Di Renzo
concept 4 estates